1 result for tag: corporations
THE CHANGING FACE OF CORPORATE SOCIAL RESPONSIBILITY
"The first references to CSR go back to the 1950s. At that time, CSR was based on short-term interventions, and it wasn't an integral part of overall corporate development or marketing plan. Now, as we are faced with the realities of globalization, the whole role of corporations has altered, and the nature of how companies interact with their client base is hugely different."