"The first references to CSR go back to the 1950s. At that time, CSR was based on short-term interventions, and it wasn't an integral part of overall corporate development or marketing plan. Now, as we are faced with the realities of globalization, the whole role of corporations has altered, and the nature of how companies interact with their client base is hugely different."
"I suggested we look at things like attrition, sick days taken, the number of complaints that your staff is willing to forward along to management. Importantly, this focus on measures other than sales in needed, because otherwise the attention is going to be directed in order to increase sales, and that is not the why we implemented the practices."